Editorial, production, rights, marketing and data for book and digital publishing — for people entering or advancing in the publishing industry.
Gisma University of Applied Sciences teaches this award to one academic standard whether you study on campus in Wrocław or on the tuition-free online pathway. Assessment is identity-checked; the marking scheme does not change with your postcode. This is an academic Master's award; where a field has a licensing or registration route, that remains a matter for your professional body or regulator.
You will work through the material as a practitioner-researcher: applied methods, real or anonymised cases, and a supervised capstone or dissertation as the final component. Faculty mark whether you noticed the constraints a slide deck usually hides.
MA Publishing & Digital Media is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Marketing Strategy & Value Creation through Marketing Strategy & Value Creation; Consumer Behaviour & Decision Psychology; Brand Equity, Architecture & Positioning; Digital Marketing, Content & Platform Growth; Integrated Marketing Communications & Media; Pricing, Revenue & Product Marketing, and finish on Marketing Capstone Project.
Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure.
The award is built so that a graduate can do the following in practice: Set a customer strategy and a positioning that holds up Run marketing analytics, attribution and experiments Plan and measure across digital channels and content
Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass.
The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The programme carries 36 credits across four assessed modules. Delivery is tuition-free (0) on the online pathway. Transcripts use letter grades and a GPA scale consistent with Gisma University of Applied Sciences awards. No professional-body logo is used in marketing to imply endorsement.
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