MSc International Marketing & Brand Management

The MSc International Marketing & Brand Management at Gisma University of Applied Sciences turns International Marketing & Brand Management into working skills. The master's degree runs 2 years (4 semesters), carries 120 credits, and is offered free online or in person in Wrocław.

This programme trains marketers to build and manage brands across countries and channels. Students research consumers in different cultures, plan international campaigns, manage brand architecture and measure marketing performance with analytics. Live briefs from companies selling into Central European and global markets run each term, and practitioner lecturers lead studio sessions on creative work and media planning. Graduates leave with a brand audit, a market-entry plan, a campaign portfolio and a thesis. It suits graduates heading for brand, product marketing or agency roles in international firms.

Gisma approaches International Marketing & Brand Management through the lens of international organisations and business: how policy is shaped, implemented, and communicated across countries.

The 17 modules move from fundamentals such as Strategic Marketing Management to the Master's Thesis in International Marketing. Along the way you work in international teams, much as you would in a multinational.

Each module combines guided study, team tasks, and an applied assessment. Over 2 years (4 semesters), you complete 17 modules and the Master's Thesis in International Marketing.

Graduates who want to move into an international role in International Marketing & Brand Management, and professionals who want an applied qualification to match their experience.

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